Your software (or lack thereof) may be causing you to lose out on customers. You are living in a digital age where a consumer can order a customized “anything”, any time at their convenience, choosing from available inventory, while calculating shipping and practically shipping itself to the new customer’s doorstep. With some companies, appointments can be made online for services (ie cable, pest control, maintenance) by the customer, syncing with the technician’s calendar for when the technician is available in the customer’s area. Ordering custom made products, like baby bibs could even be enhanced with new software, because it could allow the customer to pick out certain parameters of their choice like shape, fabric, trim colors, and custom message.
In the generic scenarios above, a simple business concept is embraced that simplifies and automates the customer experience to the point that the experience is so finely tuned to exactly what your customer wants, it elicits more sales. When a customer can get exactly what they want, when they want it…well, you got an easy sale! We have become a society that feels deserving, and we want everything fast, like yesterday. Now ask yourself, if a customer finds your company’s website online at 4:44 am, what kind of user experience will they have? Will they have questions, and need more information in order to place an order right then and there? Can they even buy anything from you at 4:44 am? If you can’t get their money right then online, you may have just lost the sale.
Don’t fall behind in business today. Don’t be forced out by industry and competition. Maybe it’s time to think about upgrading your online software for customer use. How can custom developed software enhance your customer experience and elicit a sale online? If you’re not sure, talk to a software engineer or a software development company for software solutions for a better customer experience online. Make it easy for the customer to give you their money, and they will.